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Prominent Central Florida Business Owner and Wife Found Responsible for Prolonged Sexual Abuse of Daughter

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Prominent Central Florida Business Owner and Wife Found Responsible for Prolonged Sexual Abuse of Daughter

Jury Awards Rebekka Trahan Over $4.6 Million for Prolonged Abuse by Her Biological Parents

An Alachua County Florida jury found ‘Spiderman’ Scott Mulholland sexually abused his biological daughter for 16 years, from when she was age 8 to 24, when she left the family home and disclosed the lifetime of abuse. The jury also found that his wife, Tina Mulholland, was negligent in failing to protect her daughter from the abuse. The decision comes after Rebekka Trahan brought a lawsuit against her father and mother, charging that her father abused her sexually, physically and emotionally; that her father encouraged and enabled her oldest brother, Scott Mulholland, Jr., to do the same; and that her mother allowed the abuse to take place. The jury reached its decision after deliberating for just over two hours on Monday evening.

“The jury has today endorsed Rebekka Trahan’s truth about the abuse she suffered for so many years, the truth her family wanted kept secret,” said Michael Dolce, Of Counsel at Cohen Milstein Sellers & Toll, who represents Ms. Trahan. “Spiderman Mulholland is a leader in his community and has made headlines in local newspapers for his rags-to-riches story. But the evidence showed that, behind closed doors, he was a monster to his daughter and taught his son to be one, too. While nothing can undo these heinous crimes, our client is grateful this trial has exposed her parents for who they are. Rebekka hopes to encourage other survivors to break their silence as she has.”

“The jury's verdict affirmed Rebekka's truth and will be the beginning of her journey to finding peace and healing,” added Takisha Richardson, a member of Cohen Milstein’s Sexual Abuse, Sex Trafficking and Domestic Violence team.

Trahan is the daughter of Spiderman Scott Mulholland and Tina Mulholland and the sister of Scott F. Mulholland. As detailed in the Circuit Court complaint, Trahan alleged that, for more than 15 years, she was the victim of ritualistic and repetitive abuse inside her family home.

Spiderman Mulholland is a former United States Marine, where he spent time training other Marines in counter-terrorism tactics. After his time in the military, he joined and was active in a Pentecostal church in Pensacola. He began a window cleaning business there, using his military training to scale building walls, earning him the ‘Spiderman’ moniker to which he would later legally change his name. That business would eventually grow into a construction and consulting business, US Building Consultants Inc., which he now runs with his son.

Rebekka Trahan’s parents home-schooled her and restricted her social activities to the local Pentecostal church community in which they were both highly regarded and influential. Her parents also prevented Trahan from locking her bedroom door to protect herself from the nighttime invasions into her room.

Ahead of the lawsuit, several sworn depositions were taken with various parties, including both Spiderman Mulholland and his son, Scott—who has admitted to having sexual contact with his sister beginning when she was 12 and continuing for 10 years.

Throughout the approximately seventeen years that Rebekka Trahan was sexually, physically and emotionally abused, she and her brother lived under the same roof as both parents. In her case, Trahan argued that her mother, Tina Mulholland, knew of the abuse.

Ms. Trahan contended she suffered severe mental and physical consequences from the decades-long abuse, including but not limited to psychiatric trauma, flashbacks, nightmares and insomnia.

In advance of this trial, our Director of Trial Consulting, Amy Singer Ph.D. and our team conducted jury research on behalf of the plaintiff's counsel to help determine how best to deal with the sensitive issues in this case. We achieved that by utilizing a highly effective method of conducting jury research that has been battle tested for 4 decades. Additionally, Dr. Singer employed her unmatched Jury Deselection expertise on behalf of the plaintiff which ensured our client had a fair and unbiased panel of jurors.  


For a complimentary case review, please call our Tampa office 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP. 

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Masters in Trial & Awards Banquet

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Masters in Trial & Awards Banquet

As we pulled into the winding driveway entrance of the Marriott Harbor Beach Resort & Spa, we knew we were in for a special event. This venue is highlighted by a pristine, oceanfront location and provided an ideal venue for the 2015 Florida Chapters of the American Board of Trial Advocates 18th Annual Conference. The hotel provided FLABOTA members and conference guests an opportunity to enjoy an idyllic private beach with 16 waterfront acres. A 22,000-square-foot spa offering a variety of relaxing treatments, a private spa pool and fitness center with ocean views. Three restaurants spanned the resort and when we had downtime from the conference, we were able to dive into the tropical lagoon pool, sip a cocktail under swaying palm trees, and make memories with a variety of water sports and activities on the beach. With over 100,000 total square feet of event space for spectacular meetings, the FLABOTA leadership team and its group of outstanding sponsors were poised to launch a very exciting conference for its members and attendees.

The conference kicked off with an educational program called Masters in Trial. This mock trial featured nationally recognized trial lawyers, a federal judge, and a panel of jurors. The attendees had the pleasure of watching some of the top litigators in the country demonstrate their command and control of an opening statement, plaintiff's examination, direct/cross examination of the plaintiff's engineering expert, defendant's examination, direct/cross examination of the defendant's engineering expert, and closing argument. Their strong oral arguments were supported by evidence and visual aids displayed on 10 foot screen by Trilogy Trial Consultants' on-site Trial Technician. Our team worked closely with each trial lawyer on both sides to effectively present the exhibits in the case to the jury and the audience by deploying the most advanced technology available. With each segment of our mock trial came a valuable learning experience that the attendees could take back with them in their trial practice. To say the least, everyone enjoyed watching elite trial lawyers in action. Working closely with the best in the business was truly an honor and a privilege for our team. 

Additionally, the 18th Annual Conference hosted an Awards Banquet honoring 4 distinguished legal professionals as pictured below from left to right. The Fran Peacock Coker FLABOTA Community Service Award was earned by Steve Rossman. Mr. Rossman has demonstrated the highest standard of ethics and his professionalism has made him one of Florida's most prominent attorneys. Mr. Rossman's single largest commitment has been to Easter Seals, an international non-profit charitable organization that assists more than 1 million children and adults with autism and other disabilities and special needs annually through a network of service sites in the US, Canada, Australia, and Puerto Rico.  

The Joseph P. Milton Professionalism and Civility Award went to Chris Knopik. Mr. Knopik's commitment to this area has been demonstrated by his leadership with the Tampa Bay Chapter by growing the group's Professionalism and Civility Seminar from a small operation to a full day of lectures and presentations by Supreme Court Justices, Scholars, Judges, and Lawyers along with more than 275 attendees a year. Mr. Knopik embodies the character and commitment to the profession. Additionally, to the administration of justice that this award requires. 

The Trial Lawyer of the Year award was earned by Tom Gamba. Mr. Gamba embodies the essential qualities that epitomize ABOTA and FLABOTA's commitment to the preservation of the 7th Amendment and the art of trying a case. Many would say his most important attributes are his superb and impeccable reputation for ethics and fairness in and out of the courtroom. 

Jurist of the Year was earned by the Honorable Jennifer Bailey. Judge Bailey's fairness and knowledge of the law is highly regarded by both the plaintiff and defense bars. She is always prepared and unafraid to make rulings. There is no question that Judge Bailey is passionate about and completely committed to the public's access to the civil justice system. 

To say that the event went well is a massive understatement. It is clear that FLABOTA's work for the preservation of the jury system and to educate the public of its vital importance is second to none. In each member's heart, I felt a desire to elevate the standards of integrity, honor, and courtesy in the legal profession. Their mission to aid in the further education and training of trial lawyers in unparalleled. And last but not least, among every member, our takeaway was an intentional spirit of loyalty, fellowship, and professionalism unlike any I've seen before. 

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Author: Dan Reyes is the President and CEO of Trilogy Trial Consultants, Inc. Mr. Reyes' relentless devotion to jury research, graphic design and legal technology has positioned him to effectively lead his team on every level. Trilogy is routinely retained by law firms and corporate counsel for cases in nearly every area of practice. 


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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THE POWER OF DISCOVERING THE ARGUMENT TO WHICH THERE IS NO COUNTERARGUMENT

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THE POWER OF DISCOVERING THE ARGUMENT TO WHICH THERE IS NO COUNTERARGUMENT

What is the key to winning a jury trial?  Finding the argument to which there is no counterargument…and making sure the jury understands it clearly.

How many times have you found yourself in an argument with someone, be it a co-worker, a family member, a store clerk, a judge or a fellow attorney? Have you ever noticed when or how the argument ends? It ends when someone provides the argument to which there is no counterargument, when the other person cannot top it off, refute or say “what if” any longer. But how do you find that final, powerful argument which you must provide to a jury?

Your profession is called a law practice for obvious reasons; because it requires practice, research, preparation and problem solving, often trial and error, to arrive at a desired outcome. And then it begins all over again when you take on a new client with a new case with its unique complexities.

So when you take on a case, you surely conduct research and attempt to find all there is to know about the facts during discovery. However, many attorneys dismiss the dire next step: conduct research to find what are the pivotal juror’s perceptions of the facts, issues and what presentation strategies will have the widest latitude of acceptance. In other words, don’t sing opera to folks that want to hear country music.

Once you discover what does not work (through a carefully controlled experimental design), the next step is to discover what will work. How is this accomplished?

Firstly, we need to think outside of the box. We need to come up with the “universe” of arguments that reframe the evidence and the testimony. How do you know that you have a wide enough sample of opinions to your (counter) arguments? The answer is once you get repetitions and hear “nothing new” during your focus group, you have reached the point of gathering all the reactions to your argument. Now we go to the testing phase.  Is there a comeback to your argument? If the answer is no, you are done. However, if folks still have objections see step 1 and repeat.

Let us give you an example: In a medical malpractice case, the plaintiff argues that the defendant doctor failed to do a differential diagnosis. Obviously, the defendant uses the hindsight defense. What is the argument for which there is no counterargument? In medicine, as in life, when in doubt, check it out.  What is the counterargument to that?

Why is this powerful? If a jury has no counterargument to the pivot points of your case, they must surrender.

Obviously with this type of focus group, the more minds the merrier. There is power in numbers both in terms of brainstorming (don’t forget focus group participants is the best resource for this) and opinions.

Once you realize your sample is not about the demographics of the participants, but rather you are gathering samples of opinions, you are on your way to effective and potent persuasion research.


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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PRESENTING TO THE JURY: CLIENTS DELAY IN SEEKING TREATMENT FOR DAMAGES

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PRESENTING TO THE JURY: CLIENTS DELAY IN SEEKING TREATMENT FOR DAMAGES

It is not uncommon in personal injury cases for the injured individual to delay seeking medical treatment after an incident. Why is that?  The fact is that injured persons often do not experience symptoms of injury at the time of an incident, however much later, an injury related to the incident emerges. We refer to such injuries as “latent” injuries, an injury in which the onset of symptoms is delayed. As an attorney, you must be able to recognize that jurors will most likely have an uninformed response, most likely negative, to the concept of latent injuries.
  
Voir dire in a latent injury case is a process, not merely a series of questions. We have found six effective stages in increasing jurors’ latitude of accepting reasons why clients delay seeking damages. These stages facilitate the transformation of potential juror mindsets. Of course there will always be the ones who remain unaccepting of the delay in seeing a doctor. For those, we provide you with a technique to eliminate them for cause.

1. The first and foremost stage is to assess juror response to the concept of latent injuries, and to internally indoctrinate the legitimacy of such injuries. 

2. After this foundation is established, the next is step is to relate their life experiences to the notion of causation.

3. The next step is to facilitate understanding and acceptance, from their own cognitive schemata, of legitimate reasons why people delay seeking medical treatment following an accident.

4. After addressing delays in treatment, explain the concept of “stoicism,” and assess whether or not potential jurors will attribute blame to the client for the delay, or even punishing the victim taking time to seek treatment.

5. Subsequently, you must identify tort reformers and non-believers to eliminate them for cause.

6. Finally, persuade the potential jurors that the client simply cannot manage their pain any longer, and that when an injury manifests so slowly, it takes time for the injured to comes to realize it.
We have found it to be imperative that all of these stages are administered in voir dire for latent injury cases. Let us now explore these stages at a more detailed level.
 
Response to Injury Latency

It is imperative that you explain to potential jurors that latent onset injuries do exist. In fact, latent onset injuries are recognized in medical literature to a great extent. [1],[2] Despite this, jurors are often predisposed to be skeptical of the nature of these injuries, as they are unfamiliar with the fact that some injuries can appear years after an incident. For example, a concussion after a collision can manifest at a very subtle rate, with somewhat unassuming symptoms developing much later, such as sleep disturbances,[3] which can be left ignored by a stoic individual who is experiencing this symptom. That individual might say, “Oh, I have a lot on my mind, so I can’t sleep that well” or “That collision happened some time ago, I’ll be fine.”
The insight that these injuries do in fact occur has to come from the juror. For example you would ask, “how many of you have had injuries or illnesses that were dormant for a length of time?” The jurors will then answer. For example one might respond, “i broke a finger and now i have developed arthritis.” Now let’s say that this juror did not go to the doctor when his or her finger was broken, perhaps at the time asserting, “there is really nothing significantly wrong here, so why should I go?” Further, let’s say that the finger does not heal, and the doctor says that the injury stayed dormant. Reinforce this experience and encourage others to respond. Note that it is important to establish that every member of the panel has had a loved one, close friend or they, themselves, have experience dormancy. A theme has now emerged: Dormancy.
 
Juror Life Experiences

Jurors use their own life experiences to make decisions; therefore, they must be given examples that relate to those experiences, as to what they believe causes an injury. This is how you get them to understand the issue of causation. Relating back to the example of the broken finger, ask jurors, “How did the injured know that they broke their finger, causing arthritis?” There must be a causal link established between the incident and the latent injury and you have to single out any additional factors that can be argued that caused the injury. Therefore the only plausible explanation would be that the latent injury was caused from the incident. Ask jurors, “How do you decide what causes something? What evidence do you use to decide causation?”
 
Why Wait?

What are the reasons why the injured wait to seek treatment? First of all, sometimes the injury goes undetected even upon examination by a medical professional.[4]  Second of all, and also the most prominent reason, is the stoicism of the individual. When one inquires with the injured as to why the he or she waited to go doctor after the incident, he or she will most likely respond, “I didn’t think there was really anything wrong with me.” Juror attitudes toward stoicism regarding medical treatment is a critical issue. As an attorney, you must identify those on the panel that wait to treat injuries, and those on the panel who go for treatment right away. It is important to identify the jurors that have a punishment-oriented frame of mind toward a person experiencing a latent-onset injury who did not even think there was anything wrong with themselves in the first place.
 
Punishment for Stoicism

To elaborate on punishment for stoicism, should the injured be punished for being stoic? The injured are experiencing a delayed-onset injury, and at the time of the incident, simply did not think there is anything wrong. Further, if they know they are injured, they likely will not believe that they are injured severely enough to go to hospital. This is where the suspicion comes from with jurors. The jurors will think that this person has a new injury, unrelated to the alleged injury at hand, and is looking to be compensated. In addition, jurors might believe that the injured simply wants/needs money and is now claiming a latent injury to better his or her current financial situation. Ask jurors, “How many of you think people should be stoic by not making a large deal about the injury?” and ask, “For the injured client who is being ‘doctor latent’, as in a person who waits to see the doctor, would you punish them? Why or why not?”
 
Identify with Jurors

You must identify the client with the potential jurors. For example, a clever way to broach the topic is to lead with, “My client believed in tort reform until…” Many lawyers present with, “What is interesting is that my client did not believe in lawsuits until…”  Potential jurors will be affected by this approach because by presenting these questions, you are essentially aiming to have tort reform jurors identify with your client. You do not want jurors on your panel who do not have the ability to perceive and consider the client as an “individual difference[5]”, or  those who will be generalizing him as money seeking or unethical “like all of the rest.” You will be able to identify the jurors that who have a mindset transformation and will be able to consider the client’s individual circumstance.

Introduce that and then ask, “How many of you know someone who is stoic and believes there are too many lawsuits?” and “How many of you know someone who might say, ‘I would not make mountain out of mole hill?’” Then respond by saying, “That’s my client.”

Additional questions to ask include, “How many of you believe that there are too many lawsuits? Why or why not?” and “How many of you believe that this is a “sue-happy” society? Why do you think and feel this way?” and “Do you think that lawsuits harm you in any way? Why or why not? Do you think they help you in any way? Why or why not?” and “Will you punish someone for having a high pain tolerance? Why?” Also include, “Without hearing any evidence, if you were to hear that the client experienced a latent injury, how many of you simply will not find in his/her favor?” Follow up with cause questions, for example, “How long have you felt that way? Are you not likely to change your mind?” If they can’t, they can’t and that is fine. “How many of you agree/disagree? Why?” The ones who agree must go for cause.

The final knock out punch is ”Before hearing any evidence, how many of you believe that you cannot determine what caused the injury or that it is related to a past event?”  Follow up with your cause questions. 
 
Dissipation of Endurance

Often latent injury victims are in so much pain that they have difficulty enduring the discomfort. Though the injury started out as undetected, slowly over time it transformed to full-on pain.  The concept is similar domestic abuse. In the beginning of the relationship, the abuse is so subtle that the victim does not realize its presence. The abuse happens ever so slowly and increases in a way that it takes him or her much time to realize the effect that it has had on the victim’s life. It is not until much later that the victim comes to realize it. Now take that analogy and apply it to latent injuries. It could take a year or more to understand that one had an injury or that the extent of the injury has become much more serious. After this, the attorney should go for cause. Ask questions such as, “How many of you believe there is no such thing as a person with a severe injury who could be stoic without hearing any evidence? How long have you felt this way?”  And “Is there anything that could change your mind or reconsider?”
 
More on Cause

In addition to the six stages, it is important that we further address elimination for cause. To aid in eliminating jurors for cause, we have found it most effective to ask closed-ended questions. Here is why: if we are certain that a potential juror is not our advocate, by asking closed-ended yes/no questions we are not allowing that individual the opportunity for further engagement. If given an open-ended question, that individual might seemingly rectify his or her ability to be impartial, and thus impair our strategy to strike for cause.
It is essential to employ the following closed-ended incantations, tailored to your case. For example, “How many of you believe that a neck injury cannot manifest itself a week or even longer than after an incident?” and “How many of you believe that if someone is hurt, they will feel it right away?” and “Do you feel strongly about your beliefs?” and “Are you not likely to change your mind?” and “So does this mean we are not starting out even?” At this point, the attorney should tell the venire member “I appreciate your honesty.” Then ask, “By a show of hands, how many of you agree with what this person just said and you will not be able to put your feelings aside?”  It is essential to employ all of these incantations.
 
Conclusion

The theme throughout the process of presenting jurors with the concept of latent injuries is “dormancy.” We have found that the trajectory of understanding latent injuries is not mutually exclusive and exhaustive. Dormancy is integrated throughout the model presented, and must be demonstrated systematically, as personal experience, skepticism and lack of education on the topic can ultimately decide the verdict.  Without convincing jurors that latent injuries do exist, and without the incorporation of juror insight, you are essentially spinning your wheels.

Establishing a causal link for the accident and the injury deeply seats the concept of dormancy. If you do not establish a cause, dissecting the latent injury into a plausible situation, it will seem as if you are making a “leap” and you will lose credibility.

Unfortunately, some of the jurors will fall back on their skeptical disposition when they have to try to understand “doctor latency” and why the injured waited to seek damages. This will bleed into the notion of “sue happy” or greed. However, the identification of these individuals will lead you to identify tort reformers. Then go in for cause by asking closed-ended questions. When we eliminate for cause, the theme of dormancy will remain within your panel.


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

[1] http://www.ncbi.nlm.nih.gov/pubmed/17161292
[2] http://www.medscape.com/viewarticle/554963_4
[3] http://www.mayoclinic.org/diseases-conditions/concussion/basics/symptoms/con-20019272
[4] Hoffman, D., Adams, E. & Bianchi, S. (2015) Ultrasonography of Fractures in Sports Medicine. British Journal of Sports Medicine; 49:152-160.
[5] Tyler, L. E. (1965). The psychology of human differences (3rd ed). New York: Appleton-Century-Crofts/Prentice-Hall.

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Online focus groups: A technological solution to traditional focus group challenges

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Online focus groups: A technological solution to traditional focus group challenges

Until recently, traditional face-to-face focus groups have been the obvious and most widely used method in conducting research.  However, like anything else, face-to-face focus groups have their challenges. For example, traditional focus groups can be expensive, require extensive travel and often involve small samples so outcomes can be limited in generalization. In addition, some individuals might be introverted and others reluctant to express their true opinions because of embarrassment or fear of group disapproval. It can also be difficult fulfilling the opposition prone sample that you need. Fortunately technology has provided a solution to many problems associated with traditional focus groups by changing the location in which they are conducted: online.

Have you ever ran into any of the aforementioned issues while conducting research using traditional focus groups? Here is some food for thought:

  • Is the sample that you need, a group that is difficult to bring together in one venue?
  • Is your trial in a jurisdiction that requires extensive travel?
  • Does your case involve a sensitive topic that live jurors might be reluctant to provide true opinions?
  • Is participant travel a problem?
  • Do you have a limited focus group budget?

If you answered “yes” to some of these, then conducting an online focus group may be your best approach!

Online Alternative

Focus groups have historically been used for marketing  research but in the past 40 years they have also been used for case research and trial preparation. These days, online focus groups are being used in lieu of traditional face to face focus groups for qualitative and quantitative feedback for several reasons. To name a few, online focus groups liberate researchers from geographical restraints, better accommodates busy schedules, and minimizes cost.  Wizpor® virtual focus group methodology is designed in a way that allows attorneys to obtain detailed mock juror feedback from a large audience quickly, effectively and inexpensively.

Audience Gathering

Wizpor® audience gathering, allows you to recruit a hand-picked audience that reflects an authentic jury. For example, a stay at home parent might find it difficult to attend a live focus group for the sake of childcare, but is willing to participate online from home. People with physical disabilities could be less likely to participate in a traditional face-to-face focus group because it might be difficult for them to travel, but having the option of participating online might entice them to take part. Of course if selected for jury duty, people from of these demographics would find a way to attend, but might not find a mock trial worthwhile to attend in person given the amount of compensation and the need to commute. In addition, traditional focus groups are limited in the number of participants they can hold, whereas conducting focus groups online allows for an unlimited number of participants.  A larger group yields a larger response sample.

Response Quality

Most importantly, the content of Wizpor® feedback is more detailed and less filtered.  In online spaces, people become even more expressive because they know that they cannot be seen.

In addition, jurors do not have to “wait their turn,” as they have the freedom of spontaneous expression and multiple people can type and submit comments at the same time. Moreover, jurors can express their thoughts even when arbitrators are giving their opening statements, or as a witness is responding to a question.

People are not as candid in face to face focus groups. Wizpor® is anonymous, which encourages open, direct, detailed feedback where jurors tell us exactly what they think, feel and where they are unclear.  In addition, Wizpor® provides quick results, as a transcript is immediately available for analysis, even during the session.

Cost and Convenience

Those who regularly conduct traditional face-to-face focus groups are well aware of how expensive, time consuming and taxing it can be, given the required travel involved for both you and the participants. Online focus groups saves an attorney money, time, and travel. In addition, online focus groups allows for a diverse means of payment to your participants. Jurors can be awarded participation “points” per study that can be traded for gift cards. This type of payment system allows the attorney to pay participants less, yet the participants are satisfied. In addition, an online focus group knows no geographic barriers. This online method allows an attorney to conduct a focus group from their own office and obtain responses from jurors in their trial’s jurisdiction, even if it is across the country.

Options

Of course no one method is perfect. Online focus groups have their own drawbacks, although different than traditional focus groups. It can be difficult to gauge strong emotional reactions online and visual participant interaction is unavailable. Some attorneys may find the absence of a physical audience problematic and need the face-to-face interaction with mock jurors, as it more closely resembles a courtroom dynamic. Obviously it is quite different to speak to a group of people than to speak to a camera or computer screen.

Online focus groups do not have to be a complete substitute for traditional focus groups. Wizpor® allows for the option of conducting a SimulJury® in which both focus group methods are conducted simultaneously.

Conclusion

Online focus groups are undeniably changing and enhancing the way that litigation consultants obtain qualitative juror feedback, and the benefits are substantial. That doesn’t mean that an attorney has to give up traditional focus groups altogether. With Wizpor®, the attorney has the freedom to customize his or her services, yet still save money. Perhaps this will allow you to conduct focus groups on a greater amount of cases and provide that added value to your clients. Have you used on-line focus groups? Were they helpful? Please share your experiences.

If you haven’t, why not?


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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Cuing Positive Memory Recall With Jurors

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Cuing Positive Memory Recall With Jurors

Hypnotists, behavioral modification counselors, specialists in neurolinguistic programming, and similar professionals are knowledgeable about, and employ, various highly powerful psychological techniques to convince, persuade, and influence others. Some of these techniques are directly applicable for use with jurors. They are remarkably potent because they operate on the jurors’ subconscious mental processes(1). One of the most effective of these techniques is a process known as “anchoring.”

Attorneys can use “anchoring” to get jurors to react positively on cue to an unspoken message. The procedure involves the use of a specific gesture (a positive behavioral anchor) simultaneously with a verbal “message” for the purposes of classically conditioning the jurors (i.e., establishing the famous Pavlovian response).

In most cases it is best to anchor the pivotal point of the case in order to make the strongest possible impression on jurors. For discussion purposes let’s assume that the case’s pivotal point hinges on the fact that four different witnesses have placed the murder trial defendant in a different state at the time the killing took place. The attorney should anchor this fact every time he mentions it with a clear and unmistakable gesture - e.g., grasping the chin thoughtfully or straightening a tie. Doing this repeatedly associates the gesture with the pivotal point “message” until the gesture stimulus alone will retrieve the memory.

After the stimulus-response mechanism has been adequately established, the attorney need only perform the gesture stimulus to immediately trigger subconscious positive responses among the individual jurors concerning the pivotal point.

This conditioning technique establishes, in effect, an altered state of consciousness(2) among the jurors that is very much like hypnosis. The jurors’ concentration will become focused largely on the case’s pivotal point, to the exclusion of much else. This altered state of consciousness among the individual jurors allays and to some extent even replaces the anxiety states usually associated with such jurors. Since these anxiety states almost always derive from the customary confusion of the jurors concerning the differing trial arguments, the benefit to the attorney of eliminating such confusion is substantial.

The knowledgeable attorney can anchor the case’s pivotal point in another effective way. This is done by always mentioning the point from the same physical spot in the courtroom. This spot should be located next to the flag, the judge’s bench, or to any other well-established symbol of authority that is available. In this manner the attorney can create a powerful and positive association in the minds of the jurors regarding the pivotal point of the case and the symbol of authority.

Attorneys need to understand that classic conditioning is not at all a pseudo-scientific or bogus activity. It is rather a proven and widely-used behavioral modification technique that is guaranteed to work if done correctly. It will not work, however, if the stimulus is extinguished or over-generalized. To prevent extinction, the pivotal point “message” must always be paired with the gesture stimulus. If the attorney mentions the pivotal point without making the accompanying gesture stimulus, the association will become extinguished, and the stimulus will no longer have the desired cuing effect with the jurors.

This extinction will also take place if the gesture is overdone. The attorney should employ the gesture stimulus only on a selective basis – when he or she wants the jurors to get in touch with their subconscious predilections concerning the pivotal point. (It is useful, for example, to employ the gesture stimulus at the most critical point during opposing counsel’s closing argument.)

Classically conditioning the case’s pivotal point in this manner is an excellent way for the attorney to develop a subtle but extremely powerful edge with the jurors throughout the entire trial.

Footnotes

(1) Influencing a person’s subconscious is always far more powerful than influencing his or her conscious level of perception. As the renowned scholar and author Joseph Campbell has pointed out, consciousness is a secondary organ that, on a more basic level, must subordinate and serve the body, and the more basic body functions, including the subconscious.

(2) There is no mystery to hypnosis and similar altered states of consciousness. They simply make use of a natural, physical state commonly experienced at various times, such as while listening to music, running, or driving.


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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Perfect Presentations Your Jurors Will Fall In Love With (Part 4)

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Perfect Presentations Your Jurors Will Fall In Love With (Part 4)

In last week's blog entry, we discussed software, preparing exhibits, and working with Trial Consultants. In our 4th and final installment of this series, we'll continue to discuss highly effective ways to implement electronic presentation into your case.

Tips for Trial Presentation

If you're a novice to electronic presentation or have been going at it alone, get your technology feet wet by using it on a small case, arbitration, or mediation. As the saying goes, practice does make perfect. Have your Hot Seat Operator speak to you about the limitations and capabilities of the software. Allow time for the jury to absorb the information. Take advantage of the bells and whistles at your disposal but don't lose sight of the collective goal. Remember: The jury isn’t as familiar with the case as you are. Work out the communication between the presenting attorney and the courtroom technologist. Make sure you have two of everything. If you’re on an out-of-town trial, make sure that there are contingency plans in place in the unlikely event that you have a system crash. 

When retaining Trilogy Trial Consultants for your upcoming mediation and/or trial, the following 14 point list details what you can expect from our team:  

1.  Assist clients in pre-trial preparation, including database creation and maintenance

2.  Provide assistance with presenting electronic and demonstrative evidence using well established trial presentation software

3.  Coordinate data -- video, documents and demonstrative evidence -- in proper locations to ensure ease of use, search and retrieval

4.  Help paralegals, attorneys, and expert witnesses understand what presentation techniques work best at trial

5.  Schedule equipment setup and tear-down with court officials

6.  Provide oversight in determining what equipment package will be needed during trial

7.  Ensure equipment locations for lines of sight, lighting and audio are satisfactory

8.  Work with expert witnesses so that our design team can produce quality exhibits

9.  Provide complete technical support for presentation systems and technology

10.  Manage the preparation, creation, and modification of exhibits

11.  Provide on-site video and audio editing

12.  Produce professional quality presentations

13.  Produce trial and witness notebooks

14.  Prepared with on-site copying, printing, scanning

Practice Makes Perfect

Rehearse your opening statement and closing argument with your Trial Consultant until you are completely in sync. Develop and memorize your naming conventions and any special terminology related to the case. Since one of the primary advantages of electronic presentation is the ability to quickly react to changing circumstances, daily trial reviews in the war room allow you to respond to events in an effective manner.

It is imperative to do test runs using the same setup that will be prepared in the courtroom. Confidently presented information conveys additional legitimacy. Leaving a lasting impact with your jurors is what is important in the courtroom. Practicing with your Trial Technologist will ensure that the jury is not dozing off during your oral arguments.

Conclusion

Experienced litigators know that winning even simple cases requires preparation to effectively bring the jury to the point where they understand their client’s point of view. Solid electronic trial presentation may appear simple and seamless in the courtroom, but in the background, it takes a lot of preparation, skills, and problem solving abilities to achieve the collective goal – a winning presentation.


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

[This concludes our 4 part series on Perfect Presentations That Your Jury Will Fall In Love With] 

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Perfect Presentations Your Jurors Will Fall In Love With [Part 3]

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Perfect Presentations Your Jurors Will Fall In Love With [Part 3]

In last week's blog entry, we discussed the courtroom and the Situation Room. In our 3rd installment, we'll continue to discuss highly effective ways to implement electronic presentation into your case preparation and execution throughout your trial.

Software:  The trial presentation computer should always include a full copy of your case data, including the evidence management software used to build the database. In addition, you’ll need access to additional tools and/or people to build and/or modify custom exhibits.

For simple courtroom presentations, a generic presentation tool like Microsoft PowerPoint® is sufficient. The advantage of PowerPoint is that many people are familiar with it, so working with it is relatively easy. PowerPoint® lends itself well to canned presentations. Using PowerPoint®, it is possible to display an array of embedded programs like data tables or videos. However, PowerPoint® displays it’s weakness during trial when flexibility and the need to turn on a dime is paramount. Modifying a Powerpoint® presentation on-the-fly can be awkward. In addition, retrieving a slide out of sequence can be cumbersome and prove to be a distraction especially when the goal is to have a smooth, seamless presentation. There are other features that it lacks like easy zooming on specific parts of a document that is very important when trying to drive home a theme to your jury.

Dedicated trial software seeks to overcome the limitations of programs like PowerPoint®. Trial presentation software is designed to display a variety of different formats at the same time, so the programs are optimized to meet the specific needs of litigators. For example, you can display a deposition video with scrolling transcript text while simultaneously displaying related exhibits. Using software specifically developed for use in the courtroom, you can work from a prepared presentation yet seamlessly adapt as the trial develops. Numerous tools in the application allow you to quickly locate and extract impeaching testimony from video depositions and/or recall and highlight exhibits. Some trial presentation programs give you the ability to keep track of the admission status of the trial exhibits. The key value with these tools is their adaptability, the capability to immediately respond to changing conditions in the courtroom, to easily recall just the information you need, exactly when you need it. A technologist who is experienced with trial presentation software can make a critical difference when courtroom conditions change. And many would argue have one of the toughest jobs in the courtroom.

Preparing Your Exhibits:  Just about anything can be electronically displayed to your jurors, witness and judge during the electronic presentation including but not limited to documents, photos, transcripts, reenactments, video depositions, expert testimony, animations, and custom exhibits. To take advantage of the technology, video depositions should be encoded and synchronized with the transcript so that clips can be created prior to and during trial. These tools become invaluable when you cross examine a witness and impeach him/her with their own testimony from a previous video deposition. Need to educate a jury on a point of biomechanics? Consider retaining a college professor to do a five-minute video demonstration. An advantage to this kind of presentation is that it can be recalled readily at any time to emphasize a point or refresh the jury’s recollection. Determine how you want to present your case visually. Do you need to recreate the scene of an accident by using a 3D animation? Do you need to simplify complicated engineering schematics? Or are you simply focusing on the specific language documented in a commercial contract? In cases when you need detailed and specific imagery, you may want to employ the use of a graphic designer or illustrator to prepare your exhibits. If one good picture is worth a thousand words, how much might a good animation be worth? 3D animations and other demonstrative aids will work well inside of the trial presentation software and have proven to be great way to connect with your jury.

Effectively Working with Trial Consultants:  Trial consultants are specialists with extensive knowledge of every facet of the trial process including jury selection, witness preparation and presentation technology. One of the essential questions you should ask yourself is “When do I need a trial consultant?” Trial lawyers must consider that consultants can assist you before, during, and after a trial. A seasoned, sharp trial consultant can help you prepare witnesses, plan your presentation strategy, organize your trial binders and present your case electronically at trial. If you are a beginner or you prefer to go at it alone, a trial consultant may be a prudent safety net. Since trial consultants are frequently in the courtroom, they are very familiar with creating an effective electronic presentation and interacting with the court’s staff on technology issues. Do you have a case set for trial that has significant damages or exposure? The decision to use an experienced trial consultant in that instance is an absolute no-brainer. You do not want to risk the presentation of electronic evidence in such a high-pressure situation to a staff member or yourself. You have oral arguments to focus on and trying to manage this process could prove to be a stumbling block.

When it comes time to decide who to use, you’ll want to confirm experience, knowledge, and references. Speak with them on the phone. Setup a face to face meeting. This isn’t the time to gamble. Thoroughly interview candidate consultants to determine what they know, how they present themselves and their company, extent of their involvement in trials, equipment currently using, and with whom they’ve worked. All trial consultants are not created equal. Investigate the depth of their experience so that you make sure that the consultant you select is a good match for your case and your firm.

 [This concludes part 3 of this series. In the next installment, we’ll conclude this series by discussing tips and practice.] 


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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Perfect Presentations Your Jurors Will Fall In Love With  [Part 2]

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Perfect Presentations Your Jurors Will Fall In Love With [Part 2]

In last week's blog entry, we discussed the foundations of trial presentation, right and wrong times to use it, and the most important part of this process, the Hot Seat Operator. In our 2nd installment, we'll continue to discuss highly effective ways to implement trial presentation into your case preparation and execution throughout your trial. 

The Courtroom: Something else to consider is the courtroom itself. Some courtrooms are configured for electronic presentation while others are not. However, we've found that in many cases, the equipment setup in the courtroom isn't always dependable and up to date. You may need to provide the hardware components of the presentation including but not limited to laptops, backup systems, monitors, pro grade projector, quality projection screen, pro audio, wiring, cables, adapters, printer, copier, scanner, and networking to name a few. You won’t need to purchase all of this expensive hardware as there are equipment rental options in the marketplace. The issue then becomes being able to effectively run the software and troubleshoot glitches as they happen. Another issue to consider is ensuring that the hardware blends well throughout the courtroom so that it does not become a distraction. Or even worse, cables not being secured properly could present a safety concern as well. Equally as important is to notify your intention to utilize electronic trial presentation with the presiding judge. It’s important to get the Court’s position on the use of this technology in the courtroom so if a concern is raised, you can address them in advance of trial. 

The Situation Room: A critical component to your success when using trial presentation technology is a war room. This is especially important when you are new to the use of electronic trial presentation. You’ll want to do numerous dry runs of your presentation so you can get accustomed to the look and feel of the exhibits as they are pulled up during your opening statement, direct examinations, and closing argument. Use the War Room as your opportunity to practice your pitch. 

An ideal war room is setup to be a mirror match of the courtroom from a technological standpoint. It should be a place where the trial team can comfortably practice, gather exhibits, and prepare witnesses the night before you put them on the stand. Backup systems are important should your laptop turn up with the blue screen of death. This is why having contingency plans in place are essential. Keeping in mind that any updates made to the database as a function of changes made during the trial are all updated on the primary system, backup system and back up hard drives. Make sure that any limitations of the courtroom are matched in the war room. Is there a room in the courthouse that can be used for mid-trial tasks? Can you set up printing, copying and Internet capability there? Can the room be locked to prevent a would be thief from taking home your very expensive equipment? You may want 24/7  access to your war room, so the courthouse really isn’t your best choice. When working out of town, the war room should be as close to the courthouse as practical. Your best bet is to reserve a room that can be dedicated as your war room throughout the trial. We have had favorable experiences with hotel management making the necessary accommodations for us so we can have a room dedicated to around the clock trial prep. 

The Equipment: As it relates to identifying the ideal hardware configuration for supporting electronic trial presentation, a “One Size Fits All” approach will not work. Not only do hardware capabilities change on a frequent basis, but courtroom presentation technology continues to rapidly advance. Also, the needs of your trial team will likely vary from case to case. As a general rule, lots of money is spent on what we call “CentCom”. This is of course is named after one the world renowned U.S. Central Command at MacDill AFB in Tampa. Very fast processers, truckloads of RAM, and high powered graphics cards should be on deck when it’s time to operate the presentation. The result will be a faster, sharper display of documents, videos and exhibits, especially when you work with large case files. One must also keep in mind that trial equipment should be upgraded on a regular basis. What was top of the line 3 years ago could qualify for entry into the Smithsonian Institute for Antique Computer Machinery in today’s standards. 

Another consideration is that the Hot Seat Operator must run dual monitors at CentCom. If this isn’t happening, you’ve got a problem on your hands. This allows the presentation technologist to keep the presentation running on a dedicated screen while using the other monitor for other tasks like uploading new exhibits, on-the-fly changes to existing exhibits, and editing video depositions to reflect the Court’s rulings on admissibility or to be in compliance with agreed upon designations by both sides.  

It’s also important make sure the contents in your database are backed up frequently should something go awry. Your presentation is likely to be contained on a single computer, typically a laptop. What would happen if the computer were dropped, damaged or stolen?  This is why your Hot Seat Operator should have an external hard drive with enough storage space to keep your entire case file backed up. Such drives are about the size of a Samsung phablet. All it takes is plugging the hard drive into your backup laptop, upload your case along with any updates that were not already backed up and you’re back in business. I can’t stress enough the importance of having a contingency plan in place in the event Murphy’s Law kicks in. And trust me, it will.

[This concludes part 2 of this series. In the next installment, we’ll discuss software, preparing exhibits, and more.] 


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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Perfect Presentations Your Jurors Will Fall In Love With  [Part 1]

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Perfect Presentations Your Jurors Will Fall In Love With [Part 1]

The foundations of trials have remained the same for centuries, but the effects of the technology revolution on the practice of law over the past decade are indisputable. This is nowhere more apparent than in forensic evidence identification, case management, and courtroom presentation. While forensic advancements such as digital surveillance, DNA sequencing, and 3D forensic facial reconstruction have rightly grabbed the public’s attention, computer-driven technologies have had a significant impact on the effectiveness and ease of trial presentation. 

While not yet as ubiquitous as a quality cup of caffeinated coffee in Seattle, the steady momentum of presentation technology being used in the courtroom is rising at rapid pace. As it stands, law firms of every size retaining the services of a trial consultant enjoy a competitive advantage. Soon, it will be as obligatory as your Android or Apple mobile device.

So what do you need to know about presentation technology to make it work for your firm and clients? In this series of blog posts, I’ll share insights that my team and I have learned and practiced being in the hot seat in courtrooms nationwide.

Right and Wrong Times to use Electronic Trial Presentation

An impact wrench is a necessary tool in the toolbox of any master auto tech but he does not need it to repair every single car that comes into the shop. Same thought applies with presentation technology. You simply don’t need it every case. Generally speaking, simple family and bankruptcy law cases don’t need presentation technology. However, cases in which a jury is required to visualize a scenario, product or procedure are excellent candidates for presentation technology. Trial presentation technology also provides an effective tool for comparing documents, photographs, issues and decisions. For simple lists of facts or numbers, you may want to consider having your Trial Consultant create trial boards to mix up the media for the jury to keep them on their toes. 

If this is your first time utilizing presentation technology, consider using it in an arbitration or mediation. These proceedings provide an opportune environment to develop a presentation style that works harmoniously with the on-site Trial Technician/Hot Seat Operator. If no settlement is reached, you’ll already have a run through of Electronic Trial Presentation under your belt which will undoubtedly help you as you prepare for doing the same in trial.

Needs List for Electronic Trial Presentation

The foundation of any courtroom presentation includes having the right people and protocols in place.

Trial Technician aka Hot Seat Operator: Trial presentation technology is a tool. And like any tool, it is only as good as the person wielding it. Handing someone a Barrett .50 Cal Sniper Rifle doesn’t make him an expert marksman. In the same breath, placing an unseasoned person in the hot seat is more than likely going to blow up in your face.

 It’s highly recommended that lead counsel or co-counsel do not run the electronic presentation. We’ve seen this happen too many times and it usually doesn’t end well. If you decide to roll the dice and utilize an in-house person such as a paralegal or an associate for the role of the Trial Technician, make sure that they are highly trained on all of the presentation tools that the software has to offer. In addition, this person must be allotted plenty of time ahead of the proceedings to review and do numerous practice runs on every piece of evidence in the case file which, as you know, could be a very tall mountain to climb. In fact, we’ve been involved in cases where the total number of documents and exhibits exceeded 1 million in number. Can you say Mount Everest? You’ll also want to consider that the individual you select to be run your courtroom presentation will more than likely not be available to do anything else for you beyond the arduous task of ensuring that your presentation goes flawlessly.

In addition to your Hot Seat Operator, have someone available to support the technology infrastructure in the event a glitch occurs. In many instances, the Hot Seat Operator and the infrastructure support may be provided by the same person. This is important when Murphy’s Law kicks in and your Hot Seat Operator can troubleshoot and take care of technical issues without any of the parties being aware of it.

 There are some things in life that taking the DIY approach works for. Our position is that if you’re taking a case to trial, your case merits the use of a trial presentation expert. Having an in-house staff member “wing it” is a risky proposition that you may not want to gamble with. This is where trial presentation consultants are invaluable. A battle tested Hot Seat Operator can manage your presentation needs on many levels including but not limited to setting up the equipment, trouble shooting technical issues, running the presentation while the attorney is presenting their oral arguments, creating custom demonstrative aids, and being your shadow juror. The consultant’s depth of expertise allows you to focus on the trial and not be concerned with the logistics of the deployment.

[This concludes part 1 of this series. In the next installment of this series of blogs, we’ll discuss the venue, trial prep, and hardware.] 


For a complimentary case review, please call our main office in Tampa 813.843.3356 or Miami 786.708.1776. You can email your requests to info@TrilogyTrial.com and a member of our staff will respond ASAP.

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